It’s no surprise that most of us spend nearly two hours a day scrolling through our socials such as Twitter, Facebook, Instagram and Snapchat. With these platforms playing such a pervasive role in our every day, learning to use them to your advantage is a no-brainer. Because digital marketing trends change quicker than you can say ‘selfie-stick’, tapping into some top podcasts can help keep you current. Even better – they’re free, and you can listen from anywhere you are. Here are some standout podcasts to tune into.
1. The #AskGaryVee Podcast Show with Gary Vee
Gary Vee is a big hitter in this space. With an impressive resume that includes entrepreneur, bestselling author, and internet superstar and speaker, his rise is the best example of successfully harnessing digital marketing. On the back of his YouTube series, this podcast has tonnes of character, charisma and relevant tips that’ll help you dominate your digital marketing. The best part of his format is in the ‘ask’ factor – use #AskGaryVee, and your question could pop up on his podcast.
2. Hashtag Authentic with Sara Tasker
As a master of Instagram, Sara seeks to support you in your online marketing. This isn’t a paint-by-numbers kind of podcast; instead of encouraging you to fit in, she wants you to grow by genuinely representing your business. Inviting inspiring creatives to chat with her, Sara covers topics which other podcasts don’t deal with, such as the overlap between branding and colour psychology. If you don’t have time to listen from episode one, start with an episode called ‘Creating irresistible imaginative Instagram imagery, with Dasha Pears.’
3. This Old Marketing with Joe Pulizi and Robert Rose
With a huge number of subscribers, this podcast aims to help you understand the power of content marketing. Every episode, the duo deliver a monologue, accompanied by educational segments. Cutting through with enthusiasm and influence, this podcast not only brings hard-hitting facts and insights, but it’s also really entertaining with a healthy dose of banter. It keeps up with the fast-moving digital landscape but manages to take it off the page with great storytelling.
4. Marketing Over Coffee with John Wall and Christopher Penn
Over a hot cuppa, these two chat about everything new in marketing. Because this space moves at breakneck speed, tapping into a podcast with hosts that move even faster is invaluable. To keep you on the pulse, each episode offers loads of news across the digital landscape, from advertising to conferences. One of the highlights is the hilariously titled episode ‘Fearing Taylor Swift,’ which involves a mishmash of subjects such as celebrating Singles Day, going online incognito, and figuring out the ins and outs of the bot network.
5. Mad Marketing with Marcus Sheridan
As Google continues to improve their algorithms to pave the way for a more flawless, quality, human user experience, SEO is evolving at a lightning pace. Keep on top industry changes by using this podcast as a useful and entertaining resource. As well as being a HubSpot partner, Marcus Sheridan founded a successful online business and is a fountain of wisdom when it comes to digital marketing, specifically in the SEO and content marketing space. For added value, he also talks through what not to do by telling stories from his experience.
There are plenty of business podcasts out there, but as a starting point, plug your headphones into these five to kick off your 2019.